Effective December 5, 2025
We Respect Your Right to Privacy and Your Right to Control Your Personal Information
We at The Battery and The Battery Foundation want you to fully understand what information we collect from you and what we do with it. We also believe that you should have full control over your personal information (“Personal Information”). We do not disclose your information to anyone without your prior consent subject to the very narrow extent specified below. We do not sell your information. We never spam you. Our Privacy Policy applies to information we collect on our website thebatterysf.com (“Site”) on our affiliate’s website sonato.com, and at our hotel and club located at 717 Battery Street, San Francisco, California (“Club”). For purposes of The Battery Website Policies, the Site includes The Battery’s mobile applications for Members use. This Privacy Policy is updated at least every twelve months.
Our Privacy Policy is organized by questions our users may have:
What personal details do you need to know?
The minimum information we ask for your use of The Battery’s Site and Club as a Member are your name, street address, telephone number, email address, and the names of your guests. We also require a credit card to charge membership fees and any food, beverage, products, and services you purchase at The Battery (including any gratuity you pre-authorize). When you visit our website, our site analytics provider collects your IP address and browser (aggregated with our other users). Applicants to become a Member of the Club provide various personal information used to determine their qualifications for membership or membership pricing. As you use the Club, we keep a record of your reservations and purchases.
We use our affiliate Sonato, Inc. (“Sonato”) to assist with our reservations, reservation history, contact information, and payment details and we use Sonato Alliance for club reciprocity programs which share pre-authorized personal information with participating clubs. Their privacy policy is located at https://sonato.com/privacy. We use Agilysis Visual One for making reservations, reservation history, contact information, and payment details. Their privacy policy is located at https://www.agilysys.com/en/privacy-policy/. We use Docusign for the execution of our membership agreements which contain personal information. Their privacy policy is located at https://www.docusign.com/privacy/. Some archived physical membership agreements are retained in our secure filing. Our Gym also retains some paper records of waivers and intake forms. We use C-Cure 9000 to make membership cards, which contain some identifying information. Their privacy notice is located at https://www.johnsoncontrols.com/privacy-center. Our travel partner is Essentialist. Their privacy policy is located at https://essentialist.com/privacy-policy/. Throughout our property, we use SevenRooms for making and tracking reservations and reservation history and contact information for reservation updates. Their privacy policy is located at https://sevenrooms.com/en/privacy-policy/. If any of our members wish to exercise data privacy rights, The Battery will facilitate communication with our third party providers on behalf of our guest to exercise those rights.
Any personal information we gather from you or about you, including “sensitive personal information” as defined in the California Privacy Rights Act, will only be used for the business purposes enumerated in our Privacy Policy, and will only be disclosed to third parties to the very limited and narrow extent specified in our Privacy Policy, as necessary for The Battery to conduct its business and provide the services reasonably expected by its members and guests. Your personal information, including sensitive personal information, will only be retained by us for the length of time specified in our Record Retention Policy and Schedule, which has been developed according to industry recommendations and best practices, as reviewed by our legal counsel.
When is my information given out?
Your personal details, other than your credit card number, are visible to The Battery’s customer service and management personnel but not to other Members, guests or third parties, except as expressly stated herein with regard to Networks (defined below). Your personal details may be shared, with your consent, for specific use such as within our Societies of The Battery. Your Club membership application materials are only visible to the Membership Committee, those who interview you for membership, and Club management. We do not store your credit card information, except for the last four digits of your card for ease of reference to your card on file. Your credit card information is maintained by a PCI compliant third-party processor. Your membership application records are stored on our secure servers with industry standard encryption.
If The Battery enters into a club reciprocity agreement with other private clubs in the Sonato network or elsewhere (“Network”), and if you request The Battery to facilitate your participation in that Network, The Battery will disclose to the Network administrator (“Administrator”) your personal information, to the extent such information is required by the Administrator to process your application, registration and participation in the Network. You hereby consent to the transfer of such information to the Administrator.
Does The Battery sell my information to third parties?
We do not sell or lend any of your Personal Information to third parties without your prior consent except under the narrow guidelines stated in this Policy (for example disclosure to service providers working for us). We have not sold any Personal Information of any site User in the last twelve months. We do not sell Personal Information.
What do you use my personal details for?
Security | We use your name and email address to securely confirm your identity.
Processing Transactions and Requests | We use your Personal Information to process your applications, transactions, inquiries and requests; and communicate with you regarding the status of your applications, transactions, inquiries, and requests, such as reservations. We may communicate with you by email, postal mail, telephone, and/or text message. You will have the right to unsubscribe from our notification services at any time by contacting membership@thebatterysf.com and asking to be deleted from our mailing and telephone lists.
Improving our Club and Site | We may use your Personal Information, such as purchasing history, to enhance the services we offer at the Club, and to personalize your experience at the Club. We use your IP address and browser information (aggregated with other users) to improve our Site and better understand and serve our users.
Providing Information | We may deliver information that is targeted to your interests, such as event offerings, administrative notices, product offerings, and communications relevant to your use of the Site and Club. By accepting The Battery Website Policies, you expressly agree to receive this information. You may make changes to your email notification preferences at any time by logging into your account on our site and clicking Member Dashboard and “Your Interests” (and de-selecting any unwanted communication subjects) or by contacting membership@thebatterysf.com and asking to be deleted from our mailing lists.
Using Service Providers | We may use third parties that we refer to as internal service providers to facilitate or outsource one or more aspects of the business, product and service operations that we provide to you (e.g., credit card processing services, search technology, email support) and therefore we may provide some of your Personal Information directly to these internal service providers who follow industry-standard security policies and are obliged to keep your information confidential.
Enabling You To Use Sonato and Sonato Alliance | We use Sonato for communicating with our Members, club check-in, and other membership-related services. Sonato manages The Battery Alliance, our club partnership network. The Battery may provide Sonato with your name and email address to enable Sonato to set up your Sonato and/or Battery Alliance account.
Analytics | The Battery uses the services of site analytics providers to analyze traffic and usage on the Site. In the course of providing services, such companies may have access to users’ IP addresses on an aggregated basis. We do not make any effort to match IP addresses with other Personal Information.
Law Enforcement | The Battery cooperates with law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud and other rights, to help protect you and The Battery Site. Therefore, in response to a genuine request by law enforcement or other government officials relating to a criminal investigation or alleged illegal activity, we can disclose Personal Information about you.
Unintended Access | Third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your Personal Information that they collect from the Site. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your Personal Information or private communications will always remain private. In case of a data breach, we would promptly notify our Members and website users as well as law enforcement.
Acquisition | In the event of a merger or acquisition, your Personal Information may be transferred to the acquiring entity, and become subject to the acquirer's data practices.
What information do you obtain from hotel guests and how do you store and use it?
If you book a hotel room at The Battery, we ask for guest names, a telephone number, and an email address, in case we need to contact you. When you arrive at the hotel, we ask for identification to compare to the booking name. The identification is not copied or kept. Credit cards may be taken online or can be called in, where they are immediately entered into our PCI-compliant payment processor system where only the last 4 digits are stored on our servers. If a third party has agreed to pay for hotel charges, a Credit Card Authorization form must be printed, signed, and emailed to us, showing only the last four digits of the card, with the full number having to be called in and entered into our payment processor system. The Credit Card Authorization contains a name, signature, and authorized amount, plus the last four digits of the card. Copies of these Authorizations are stored on our secure servers. Physical registration cards containing contact information and signatures are kept in our locked files. Information obtained from hotel guests and payors are only used as necessary to secure, pay for, and provide guest services to the room(s). We do not use Personal Information given to the hotel for marketing or any other purposes and we do not disclose it to third parties, except to the very limited extent necessary for The Battery to conduct its hospitality business and provide the services reasonably expected by its guests. All information gathered by the hotel (except for full credit card information) is stored on our secure servers with industry-standard encryption.
We use Agilysis Visual One for making reservations, reservation history, contact information, and payment details. Their privacy policy is located at https://www.agilysys.com/en/privacy-policy/. If any of our hotel guests wishes to exercise data privacy rights, The Battery will facilitate communication with our third party providers on behalf of our guest to exercise those rights.
Any personal information we gather from you or about you, including “sensitive personal information” as defined in the California Privacy Rights Act, will only be used for the business purposes enumerated in our Privacy Policy, and will only be disclosed to third parties to the very limited and narrow extent specified in our Privacy Policy, as necessary for The Battery to conduct its business and provide the services reasonably expected by its members and guests. Your personal information, including sensitive personal information, will only be retained by us for the length of time specified in our Record Retention Policy and Schedule, which has been developed according to industry recommendations and best practices, as reviewed by our legal counsel.
What Personal Information do you collect for Private Events at The Battery and how do you store and use that information?
When someone hosts an event at The Battery, we obtain the following information from the host: host Member name, company name, contact person name (e.g. event manager), contact phone, contact email, credit card of host, names of guests, food allergies or health/accommodation issues. Credit card information is entered directly into our PCI-compliant payment processor system and only the last four digits are stored on our secure servers along with other event information. Event information other than credit card numbers is entered into third party event management software such as Caterease. Their privacy policy is located at https://www.caterease.com/terms-and-conditions/. We enter our guest information in the SevenRooms guest management software. Their Privacy Policy link is https://sevenrooms.com/en/privacy-policy/. We use Cvent Social Tables to create our floor plans and assist with event management. Their privacy policy is located at https://www.cvent.com/en/cvent-global-privacy-policy. We and our vendors only use the information we collect to conduct the Event. We do not use the information for marketing activities and we do not disclose it to third parties, except to the very limited extent necessary for The Battery to conduct its Private Event business and provide the services reasonably expected by its clients. If any of our Private Events clients wishes to exercise their data privacy rights, The Battery will facilitate communication with our third party providers on behalf of our client to exercise those rights.
Any personal information we gather from our Private Event clients or about them, including “sensitive personal information” as defined in the California Privacy Rights Act, will only be used for the business purposes enumerated in our Privacy Policy, and will only be disclosed to third parties to the very limited and narrow extent specified in our Privacy Policy. Personal information, including sensitive personal information, will only be retained by us for the length of time specified in our Record Retention Policy and Schedule, which has been developed according to industry recommendations and best practices, as reviewed by our legal counsel.
Will I be added to any mailing lists?
We do not sell, rent or lend email addresses for any other purpose than in direct association with your use of the Club or the Site or as otherwise described in this privacy policy.
Do you send unsolicited emails?
The Battery will not send any unsolicited information, including email. You will, however, receive emails which form an essential part of the Club. You will have the right to unsubscribe from our email services at any time by contacting membership@thebatterysf.com and asking to be deleted from our mailing lists.
What do you use cookies for? How can I opt out of them?
At the time you first enter our Site, you are given the opportunity to opt out of non-essential Cookies without affecting the functionality of our Site. Cookies are a standard internet technology, and many major websites use them to provide useful features for their Members. Cookies allow us to store and retrieve login information on a user's system. They provide us with data that we can use to improve our service to you. If you so choose, you can save your login or password so you don't have to re-enter them each time you visit our site. Cookies themselves do not personally identify users, although they do identify a user's computer and user’s preferences. Most browsers are initially set up to accept cookies. If you'd prefer, you can set yours to refuse cookies. However, you may not be able to take full advantage of our Site if you do so. You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
How will I be notified of changes?
We may amend The Battery Website Policies at any time by posting the amended terms on the Site. All amended terms shall automatically be effective immediately after posting on the Site.
How do I contact you?
If you have any questions about this Privacy Policy, the practices of this Site or your dealings with this Site, you can contact us via membership@thebatterysf.com, or by writing to Customer Support, The Battery, 717 Battery Street, San Francisco, CA 94111.
What are my Rights Under the California Consumer Privacy Act (effective 1/1/20)?
What is Personal Information? The California Consumer Privacy Act (“CCPA”) defines your Personal Information broadly as information that “identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” Just a few examples include name address, IP address, email address, personal identification numbers, purchase records, biometric information, browsing and search history, geolocation data and much more.
Requests for Disclosure | CCPA gives you the right to request disclosure from us regarding categories and particular pieces of Personal Information that are collected, sold, or disclosed about you; the categories of sources from which that information is collected; the business purpose for collecting the information; and the categories of third parties with which the information is disclosed. All of these disclosures are already made in this Privacy Policy.
Online Disclosure | The CCPA requires us to disclose a description of the consumer’s rights under the CCPA and a list of categories of Personal Information collected, sold to a third party, or disclosed for business purposes, and update this disclosure at least annually. This Privacy Policy, which is updated at least annually, provides a detailed list of Personal Information collected and disclosed for business purposes. We do not collect any Personal Information that is sold to third parties.
How to Request a Copy of Your Personal Information | Please make your request to membership@thebatterysf.com or call our toll-free Front Desk number 833-258-2717 and ask to speak to a Manager on Duty about your privacy.
How to Make Deletion Requests | To have your Personal Information deleted from our systems, please make your request to membership@thebatterysf.com or call our toll-free Front Desk number 833-258-2717 and ask to speak to a Manager on Duty about your privacy. Certain information cannot be deleted if you intend to continue using the Club, such as your name, your credit card on file, your email address, your telephone number and your mailing address.
Non-Discrimination | We do not discriminate against any site users who exercise their rights under the CCPA or other data privacy laws.
What are my Rights Under the California Privacy Rights Act (effective 1/1/23)?
What does the CPRA add to the CCPA? The California Privacy Rights Act (“CPRA”) expands the privacy protections in the CCPA. The CPRA covers personal information collected beginning January 1, 2022. The additional protections added by the CPRA include, but are not limited to, the following rights:
To know and have access to one’s personal information
To correct personal information
To limit use of sensitive personal information (including but not limited to, social security, driver’s license and passport numbers) so they are used only to perform the services, as reasonably expected by a consumer
To delete personal information
To opt-out
To receive equal service and price regardless of the exercise of rights
What additional obligations does CPRA impose on companies that collect personal information?
Data retention disclosure
Vendor and contractor supervision
Specific clauses required in contracts with vendors and contractors, such as prohibiting:
Selling and sharing personal information
Retaining, using or disclosing personal information for any reason other than the contract purposes or outside the business relationship
Combining personal information from the contract with other personal information
Audit and certification obligations
Data minimization
Companies must implement reasonable security procedures and practices appropriate to the nature of the personal information, to protect the personal information from unauthorized or illegal access, destruction, use, modification, or disclosure.
Additional Privacy Policies of The Battery Foundation
The management of The Battery Foundation also has access to Members' information described herein for the purposes of inclusion of Members in the programming of Battery Powered (e.g. invitations to events, updates on grantees). The Battery Foundation will not sell, share or trade Member's or donor's names or Personal Information with any other entity, nor send mailings on behalf of other organizations. To the extent any donations are processed through a third-party service provider, our donors’ information will only be used for purposes necessary to process the donation. We only store the last four digits of credit card numbers. Additionally, The Battery Foundation undergoes an annual audit which requires the disclosure of a sampling of donors’ Personal Information for the purposes of verifying donations made. Donors’ information is only shared with our contracted auditing firm for the purposes of completing an accurate audit.
Any personal information we gather from you or about you, including “sensitive personal information” as defined in the California Privacy Rights Act, will only be used for the business purposes enumerated in our Privacy Policy, and will only be disclosed to third parties to the very limited and narrow extent specified in our Privacy Policy, as necessary for The Battery to conduct its business and provide the services reasonably expected by its members and guests. Your personal information, including sensitive personal information, will only be retained by us for the length of time specified in our Record Retention Policy and Schedule, which has been developed according to industry recommendations and best practices, as reviewed by our legal counsel.
How Long is Information Kept?
The Battery has a Record Retention Policy and Schedule (“Policy”) which calls for the deletion of routine business information on a periodic basis according to the type of record and the department that generates it. Our Directors and Managers are responsible for periodic record deletion in accordance with the Policy. Some important legal documents are retained permanently as required by the Policy. Many records are deleted after one year.
Our Record Retention Policy and Schedule has been developed according to industry recommendations and best practices, as reviewed by our legal counsel.
How can I have my Personal Information Deleted from your Records or Corrected?
To delete your Personal Information from our records, or to request corrections to your Personal Information, please contact membership@thebatterysf.com. Certain information cannot be deleted if you intend to continue using the Club, such as your name, your credit card on file, your email address, your telephone number and your mailing address.
How can I get a copy of my Personal Information from you?
If you would like a copy of your Personal Information on file with us, please contact membership@thebatterysf.com
What would you do in case of a data breach?
If The Battery experienced a data breach, we would take emergency measures to secure our systems, then promptly notify all users of The Battery and The Battery Foundation that a data breach had occurred, providing all appropriate information to enable individuals to protect their privacy and any affected accounts, and providing contact information for questions. We would then remove further threats of breach to the best of our ability with the help of our professional and technical advisors. We would also notify all applicable law enforcement of the data breach and cooperate with any investigation.